It’s 2018 (almost 2019), so it was about time that major beauty brands jumped on the cruelty-free bandwagon. While cruelty-free doesn’t necessarily mean that the brand is vegan (doesn’t use any animal products or animal derivatives as ingredients in their products), it’s definitely a step in the right direction. Today, I posted my thoughts on the brand’s new Leaping Bunny certification, and I think it’s worth a share. Hopefully, other major players in the drugstore beauty game will follow COVERGIRL’s lead and also make their products certified cruelty-free (Maybelline, Revlon, L’Oreal…I’m looking at you guys!).
Check out my tweets below to learn more about COVERGIRL’s exciting update, and don’t forget to follow on my other social media platforms for more daily content.
Just this week, the legacy brand @COVERGIRL released that their brand is now certified #crueltyfree by the @LeapingBunny (https://t.co/JdCnbg9sVJ)--can I get a hell yeah? While I, along with other conscious consumers are pleased with this, there is something to look into further— Amanda Kaplan (@byamandakaplan) November 12, 2018
So why even sell in China, one may ask. Well, China is a HUGE market, especially for cosmetics. And while we may have jumped for joy here in the United States upon hearing @COVERGIRL's great news, there's still a problem to talk about here: #COVERGIRL's overseas sales...— Amanda Kaplan (@byamandakaplan) November 12, 2018
What are your thoughts on COVERGIRL going ethical? What are some brands that you wish would adopt the Leaping Bunny certification? Let me know in the comments below.