THE STYLE ALMANAC | AN EXCLUSIVE POST ABOUT IMMERSING YOURSELF IN THE INDUSTRY

THIS POST IS NOT SPONSORED

Imagine a one-stop-online-shop where you could learn about those who are up-and-coming in fashion industry, receive public relation, branding and lookbook help and search for latest internships and careers within the industry.  If this place were real, it would be life-changing.  Lucky for us, it is. 

ENTER: The Style Almanac

In anticipation for the release of Marisa Flack's, The Style Almanac founder, new-and-improved site, I reflected on all of the ways that The Style Almanac could have benefited me in the earlier years of my blogging, wishing now that I had found as resourceful a site.  For those starting off in the fashion industry, regardless of focus: designing, public relations, styling, editorial, etc., The Style Almanac has resources to benefit all creatives. 

I remember like it was yesterday, logging on to Weebly to start creating my website.  For me, it was a lot of fun.  But I struggled with determining a color and style theme.  Now, two-years-later, I can confidently say that I do have a theme. But two-years-ago, I couldn't.  The Style Almanac would have been a great place for me to turn to with my branding needs.  On this new release of TSA, Marisa Flacks has introduced Branding Services.  Whether that's help with website creation or just the overall aesthetic and public view of who you and your brand are, branding is very important.  In fashion, where there are so many people trying to breakthrough, it's important that people can differentiate you from the others so you stand out.

As much as I loved writing full-length articles about fashion when I first started my blog, I also really wanted to get into personal style blogging: a photo stream of my ensemble, a bit of writing and a "GET THE LOOK" section where pieces of my outfit would be linked.  Unfortunately, I didn't have a professional photographer at that point, ** and had no means to search for one.  It wasn't until after I went to college that I found a professional photographer, again, two years after starting BWAB.  The Style Almanac offers photographic services based on location for bloggers, designers and stylists to use.  Not only do they provide you with a photographer, but they also help you find a hair stylist, makeup artist and a photo studio or another location.  The Photoshoot Coordination is the place for all your visual needs.

** DISCLAIMER: You really don't need a professional photographer to make your blog images look great!  My mom, sister and brother have taken photos of me for my blog and they turn out wonderful!


AN INTERVIEW WITH FOUNDER, MARISA FLACKS

Brunette with a Budget: What drove you to want to start The Style Almanac? 

The Style Almanac: While in college, I had been constantly interning in any part of the fashion industry that I could. However, what I started to realize was how much talent and hard work I was surrounded by, in the form of fellow interns and students. Talent that is so often overlooked because we are ‘just interns’ or ‘still students’. Being in an industry that is always evolving and changing, I felt that recognizing the talent of our generation is something important to the future of the industry, thus creating The Style Almanac as a platform and resource for the next generation of the fashion industry. 

BWAB: Since starting The Style Almanac, what is the best feedback you've received from those who have used your services?

TSA: The best feedback I’ve received so far would be truly how hard it is to create a personal brand, and an online presence, while being a full time student. Finding resources such as photographers, hair stylists, photo shoot locations, etc. is very tedious and time consuming while also trying to build a professional portfolio. Being able to provide that resource for students and eliminate any amount of stress from their journey is something that seems to be greatly appreciated. 

BWAB: Since many students are on a budget, what are some of the ways in which The Style Almanac helps students use the services provided without breaking the bank?  I noticed you have student specials on your site.

TSA: As someone who just graduated college myself, I understand how valuable affordable resources are. The students rates are discounted and include one full semester to ensure an extended period of brand building. 

BWAB: The Style Almanac has already released so many beneficial resources.  What can we expect to see next from The Style Almanac?

TSA: I really want to build out our virtual showroom. Stylists seem to be extremely interested in using new designers for shoots and editorials. Having the students place their collections in a virtual showroom allows stylists and press to pull their pieces and gain exposure.

BWAB: If there is one thing you want students or professionals to know when they visit you site, what would it be?

TSA: For students, I want to site to be a safe space where they feel confident that their talent is valuable for the future of this industry. For professionals, I would hope that they recognize this value, and see that a new generation of creatives and artists are going to propel this industry forward. 


IF YOU'VE EVER FELT LIKE YOU'VE STRUGGLED OR ARE CURRENTLY STRUGGLING WITH BREAKING THROUGH INTO THE FASHION INDUSTRY, MAKE SURE TO CHECK OUT THE STYLE ALMANAC.

WHAT YOU SHOULD BE WEARING AT LOLLAPALOOZA

I get it, OK?  Lollapalooza isn't Coachella, so what's a girl to wear?  Well, seeing as though I am a Lollapalooza virgin, I decided to consult with an experienced Lollapaloozer on the style of this particular festival.  My friend Alicia (check out her work here) told me that Lolla is the edgier, more grunge version of Coachella.   And while we wish we could be dancing under the sunset, with mountains in sight and a ferris wheel in the distance on top of a desert, that's just not going to happen in the Midwest.  Instead, we're dancing under the unsure-of-itself weather, with the Willis Tower in sight and Navy Pier in the distance on top of maybe cut, maybe not cut grass.  Clearly, dressing as boho as possible just isn't ideal in a location where the beach is really just sand by a lake.  But regardless and contrary to popular belief, Lollapalooza doesn't have to be the promiscuous sister of Coachella.  Instead, it can still be a relatively classy affair to show Cali just how stylish us Midwesterners are. 


FOR THE QUEEN OF EDGE

Some people can wear all black in the summer without anyone questioning their sanity as the sun beats down on their backs.  If you're that person, then you're most likely the girl to edge things up a bit at Lollapalooza. 

There's just something about a pair of distressed denim cutoffs that screams edgy to me.  I'm not sure why, but it just does.  When paired with an off-the-shoulder top, the classic denim shorts are taken up a notch and given major style points, because if you've been a little out of the loop, off-the-shoulder tops are all the rage at the moment.  To finish off the look, add a statement belt with adornments for detail and a pair of platform sandals to amp up your look and your height.

 

 

OUTFIT DETAILS
DENIM SHORTS | ASOS
OFF SHOULDER TOP | REFORMATION
WESTERN BELT | ASOS
PLATFORMS | JEFFREY CAMPBELL


FOR THE BOHO BABE

Florals, maxis and sheer skirts galore, the boho babe embraces the use of texture and prints.  If you're the person who constantly wishes that your Midwest fest would turn into a crazy beach party, then this look is definitley for you.

You can never go wrong with a floral maxi dress, it's the best of all bohemian styles,  When paired with strappy lace up sandals and a huge sunhat and sunnies, you'll immediately look like the ultimate festival gal.  To finish off the look, try your hand at a braid-in hair piece, they're the sure-fire way to ignite any hairdo you may be incorporating into your ensemble. 


 

OUTFIT DETAILS
DRESS | PLANET BLUE
HAIR PIECE | FREE PEOPLE
FLOPPY HAT | H & M
SUNNIES | FREE PEOPLE

SANDALS | ZARA

 

THE CHICLY CASUAL

I envy the girls who can rock a pair of boyfriend jeans no matter what the occasion is.  From pairing them with heels for a more dressy affair, to indulging in the street style vibes by adding a pair of adidas sneakers to the ensemble, the chicly casual girl knows how to take the simplest of pieces and incorporate them into the chicest of outfits.

Untitled.jpg

Boyfriend jeans are the ultimate cool-girl pant.  They kind of say "yeah, I woke up like this, but at the same time, I kind of tried today."  When worn in a darker shade, they become the ultimate festival piece.  To tone the jeans down a bit and to add those beachy vibes, a pair of espadrilles are the way to go.  They're comfortable and chic and so in right now.  Finish off the look with an off-the-shoulder-top and a layered necklace, and you're ready to dance all night!  

 

 

OUTFIT DETAILS
BOYFRIEND JEANS | JOE'S JEANS
OFF SHOULDER TOP | FREE PEOPLE
ESPADRILLE SNEAKERS | STEVE MADDEN
NECKLACE | FREE PEOPLE


WHICH LOOK WAS YOUR FAVORITE? Which look do you think I'll be sporting at Lollapalooza?  Let me know what you think in the comments below... and stay tuned to see my outfit on my Instagram, @brunettewithabudget.

** thumbnail image compliments of vogue.com **